2026 British Swim School Rebrand

Starting early 2025, I helped with the rebranding effort for British Swim School - the largest brand in the Buzz Franchise Brands portfolio. This initially looked like sitting in on calls, sharing my feedback with the previous lead designer, and supporting quietly. With the departure of previous lead designer my role with the rebrand shifted to a more active role. I shared my feedback with the team, helping to shape the visual design language. I used the recommendations from the agency we worked with, HotDish, as the basis of the new branding, and from there built up a new, refreshed look filled with personality. I am incredibly proud of what I have created, and am so excited that it is finally live!

The Swim Creatures were illustrated by our resident Jr. Designer, Lily!